Tips for a Parent-Friendly Website
Key Ideas
Center websites should be designed to focus on new parents
The primary purpose of a website is to guide parents to take a specific action such as scheduling a tour
Overview
Designing a website that focuses on new parents is essential to attract and engage new families. A well-crafted website acts as the initial impression of your preschool, highlighting its values, environment, and programs. Most importantly, a well-designed website directs parents to take specific actions, such as scheduling a tour.
If you're not mindful of designing for new parents, it's easy to overload your website with content that's not immediately relevant. This can lead to a cluttered, confusing site. Keep it simple! Here are five best practices for designing your website to attract new parents:
1) Clear and Simple Navigation
New parents are often busy and appreciate websites that are easy to navigate. Ensure that your site has a clear menu with straightforward categories such as "About Us," "Programs," "Contact Us," and "Schedule a Tour." This helps parents find the information they need quickly and efficiently.
2) Engaging and Informative Content
Your website should provide a high level overview of your childcare center and touch on topics such as programs, curriculum, environment, and any unique features that set your center apart. Use engaging visuals like photos and videos to give parents a glimpse into the daily life at your center.
3) Mobile-Friendly Design
With more than 60% of website activity being accessed from a mobile device, it’s critical to consider your websites mobile experience. A mobile-friendly website gives a great first impression and makes it more likely that parents will stay on your site and explore further. Simply visit your website on your phone to see firsthand what the parent will experience.
4) Online Tour Scheduling
Offering an online tour scheduling feature is a game-changer for busy parents. This functionality allows them to book a visit at their convenience, without the need for back-and-forth communication. Highlight this feature prominently on your homepage and ensure the booking process is straightforward. An automated confirmation email with details of the tour can enhance the user experience further.
5) Clear Call to Actions (CTAs)
Guide parents on what steps to take next with clear and prominent CTAs. Whether it's scheduling a tour or contacting you, make sure these buttons are noticeable and easy to click. Effective CTAs drive the parent to take that next step you want while they are on your website. engagement and ensure that parents take the next step in their decision-making process.
Conclusion
By following these best practices, childcare directors can create a website that not only attracts and informs prospective parents but also instills confidence in their decision to choose your center. A parent-friendly website is a powerful tool in showcasing the quality of care and education your childcare center provides.